top of page

Mi Casa AVP

Treatment & Cost Proposal


The AVP tells the story of a family that lives in Mi Casa, that shows a series of daily routines that builds up to moments that they cherish the most. The moments will communicate a feeling of comfort, relaxation, and piece of mind, that will resonate with our target audience.


The main objective of the AVP is to encourage people to purchase residential units at Federal Land’s Mi Casa development through the promotion of its positioning statement: combining one’s home with the laidback tropical island feel, targeting Filipinos and non-Filipinos.


Visuals will be presented and framed clearly with bright lighting, complimented with subtle movements that help amplify the imagery. A combination of wide shots that feature the space & tight shots that communicates intimacy & personal perspective.

treatment references


project scope

Shoot Days: 1


  • Director: Troy Bernardo & Chino Neri

  • Producer: Mara Andres

  • Director of Photography: Jerico Vir Filomeno

  • Sound Producer: Ronald De Asis

  • Post Production Producer: Chino Neri


  • 2 Camera Set-up: Sony A7 iii

  • 50mm Macro Lens + 35mm Wide

  • Sound Recording Set-up

  • Indoor Light Set-up: DOP's Reco

project cost: php 790,000


1. Cost & Specifications are still negotiable.

2. Payment terms:

    75% Downpayment upon signing of agreement,

    25% upon approval of AVP.

Deliverables include the following:


  • (1) 3min AVP for Digital Use

  • Pre-Production Deck

bottom of page