Mi Casa AVP
Treatment & Cost Proposal
The AVP tells the story of a family that lives in Mi Casa, that shows a series of daily routines that builds up to moments that they cherish the most. The moments will communicate a feeling of comfort, relaxation, and piece of mind, that will resonate with our target audience.
The main objective of the AVP is to encourage people to purchase residential units at Federal Land’s Mi Casa development through the promotion of its positioning statement: combining one’s home with the laidback tropical island feel, targeting Filipinos and non-Filipinos.
Visuals will be presented and framed clearly with bright lighting, complimented with subtle movements that help amplify the imagery. A combination of wide shots that feature the space & tight shots that communicates intimacy & personal perspective.
Shoot Days: 1
Director: Troy Bernardo & Chino Neri
Producer: Mara Andres
Director of Photography: Jerico Vir Filomeno
Sound Producer: Ronald De Asis
Post Production Producer: Chino Neri
2 Camera Set-up: Sony A7 iii
50mm Macro Lens + 35mm Wide
Sound Recording Set-up
Indoor Light Set-up: DOP's Reco
project cost: php 790,000
1. Cost & Specifications are still negotiable.
2. Payment terms:
75% Downpayment upon signing of agreement,
25% upon approval of AVP.
Deliverables include the following:
(1) 3min AVP for Digital Use