Mi Casa AVP
Treatment & Cost Proposal
objective
The main objective of the AVP is to encourage people to purchase residential units at Federal Land’s Mi Casa development through the promotion of its positioning statement: combining one’s home with the laidback tropical island feel, targeting Filipinos and non-Filipinos.
treatment
Visuals will be presented and framed clearly with bright lighting, complimented with subtle movements that help amplify the imagery. A combination of wide shots that feature the space & tight shots that communicates intimacy & personal perspective.
treatment references
deliverables
project scope
Shoot Days: 1
Manpower:
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Director: Troy Bernardo & Chino Neri
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Producer: Mara Andres
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Director of Photography: Jerico Vir Filomeno
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Sound Producer: Ronald De Asis
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Post Production Producer: Chino Neri
Equipment:
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2 Camera Set-up: Sony A7 iii
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50mm Macro Lens + 35mm Wide
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Sound Recording Set-up
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Indoor Light Set-up: DOP's Reco
project cost: php 790,000
Notes:
1. Cost & Specifications are still negotiable.
2. Payment terms:
75% Downpayment upon signing of agreement,
25% upon approval of AVP.
Deliverables include the following:
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(1) 3min AVP for Digital Use
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Pre-Production Deck