JULYAN'S X GLOBE: CREATE. WITH LOVE
INITIAL TREATMENT PRESENTATION FOR RACHEL HARRISON
Prepared by: Troy Bernardo & Chino Neri
May 1, 2019
The main objective of Create. With Love. is to inspire people to pursue their personal even entrepreneurial passion projects, to create not just for the sake of creating but to create with love for the environment, the planet and the Self. Julyan, for example, creates art inspired by the sea, because of his love for its sea creatures.
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After all, this is where the intention to create comes from, self-love.
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INSPIRE TO CREATE
AN EXPERIENTIAL APPROACH
When we enter the space, we activate the senses through visuals, smell, music and taste. The space sets the mood by bringing the natural warmth of Zambawood into the space.
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We suggest to design the entrance with plants from Julyan's Farm, play relaxing music and nature sounds, and serve fresh & healthy cocktails with refreshing drinks.
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GOAL: Love & appreciation for what nature provides.
CREATIVE MINDSET
INTRODUCTION TO JULYAN'S CREATIVE WORLD
Here we introduce Julyan's Art. Could be a collection of his paintings - largest pieces.
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The intention is to showcase his skills - and spark ideas - establish a creative state of mind.
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GOAL: Love for creativity
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FREEDOM TO CREATE
A SAFE SPACE
Now, it's a matter of how.
At this point, we've realized that we can overcome whatever challenges we face in order to create. We've ruled out the impossible.
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Present a space where guests can generate ideas and start creating. This space will be equipped with various canvases and tools to create (paint, film, build).
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Simply turn ideas into reality.
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This space will also become a venue for conversations, talks, and workshops.
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Goal: Appreciation
A WORLD FUELED BY CREATIVITY
THE MAIN SHOWROOM
Here we showcase the rest of Julyan's Art pieces, together with his collaborators. The intention of this space is to overwhelm people with beautiful visuals - both stills and in motion.
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During the opening, there will be a contemporary dance movement, which interacts and amplifies the art pieces. The dancers will also help guide/usher guests throughout the whole experience.
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A feeling of hope, fueled by inspiration.
WHAT WE IMAGINE
A heart warming experience
AMAZING ART
Julyan's Artworks
In order to promote the event to broader audiences, we suggest selling a package called Julyan’s Start an Art Collection certificate. For a certain amount, maybe P5000, bearer of certificate can purchase up to three pieces of art to start off their collection.
PHOTO EXHIBIT
LU TEAM SURF
Photos from the upcoming LU Team Surf Event - a once a year event where the surf community of La Union provides a free surfing clinic for children with special needs.
OCEAN VISUALS
Underwater photos and videos
A display of ocean images both stills and moving. We can even play episodes from Netflix's Our Planet - which can lead to a film showing day which will also promote Globe's services.
INTERACTIVE PERFORMANCE
Daloy Dance Movement
Should there be a need for dance to enhance the whole experience, we can hire the Daloy Dance Movement.
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TARGET MARKET
We see that the Create. With Love. event has the following target markets:
The PWD community and its supporters;
The environmentally conscious, who are already open to advocacies, zero-waste lifestyles and the like; and,
The broader audience, the ones we hope would purchase art.
TAKE ACTION
Provide Options
Now that our guests are inspired by the whole experience of what nature and creativity can provide - we now present them with tangible ideas, products, and movements they can support to change or enhance their sustainable lifestyle.
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Most of these products can also become a canvas that Julyan can turn into art pieces.
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Here are possible pop-up shops & companies we can invite:
DRUID THINGS
Products that inspire sustainable living.
"Our mission is to make a wide variety of environment-conscious alternatives available through our store, so we can be a one-stop resource for your needs." - Druid Things
CONSCIOUS CANVAS PH
Building a community where no one is left behind.
Conscious Canvas PH advocates for inclusivity. In creating a business model where bags made by PWDs benefit fellow PWDs reach their athletic potential as Philippine national para-athletes, we seek to foster a conscious community that champions the talents and capabilities of the PWD community.
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Julyan can collaborate and create exclusive pieces for the exhibit.
JULYAN'S FARM
Sustain our health.
Zambawood started with a dream to create a place for special people with special needs. The first of these special people is Julyan, the adult autistic second child of the owners. Julyan’s Pine Beach Farm provided tranquillity and a place where he can be involved and grow with the farm that bears his name.
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This will introduce ways to grow our own food, and help initiatives like this so locally grown organic food can be more accessible to everyone.
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WVM HOME TEXTILES
Intimate Collaborations
WVN Home Textiles reimagines the use of local, handwoven textiles and lends a fresher treatment to it for the modern home. With Filipino weaves at the heart of their ideas, they advocate for a shift in the way the younger generations value them and awareness of the beauty of our local handloom industry.
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Towels are very intimate products that provide us with comfort and instant relief. Julyan can collaborate and sell exclusive pieces.
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EDUCATE
Workshops - Conversations - Stories
We provide a space advocates can speak, professionals can teach, and stories can be told - to inspire everyone in the room.
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Objectives:
Show how creativity can influence a better future
Harness creative potential
Create for a better society
RACHEL HARRISON
Zambawood . Julyan's Mom
Rachel will talk about how she help curated Julyan's world.
Talk about Zambawood
Julyan's Farm
Julyan's Coffee Spot
Challenges
Overcoming challenges
Rachel's dream
Creativity as Therapy (for her and Julyan)
MICHAEL PARKER
And A Half Design Studio
And A Half is a branding and design studio in Manila. Their work solves problems and creates new forms of value for people, companies, and communities. They design new brands and reimagine old ones, focusing on the aspect of co-creation with innovators and dreamers.
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Talks About
How design can inspire change to make the world a better place
Art and creativity as theraphy
Design a system for creativity for PWDs
GINA LOPEZ
Philantrophist
This former Environment and Natural Resources Secretary spent her time in office fighting openpit mining, among many other environmental concerns. Her many achievements include rehabilitating Pasig River and transforming the La Mesa Watershed into a park.
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Talks about:
Preservation of the environment - specifically Zambales
Importance of building an environmentally aware community
Programs that helps PWDs and how she can help Julyan's initiatives.
PROJECT CURMA
Respect, Responsibility, and Care in Action
Cross barriers – meaning teach how we are all spirit souls in different bodies. Our lives are intertwined not only with other people but also with other living entities such as plants, birds, fish, and others. What we do affects others so we need to see the bigger picture of who we are and how we should live.
Unify our efforts to make our life and work sustainable in a world of limited resources.
SHARING JULYAN'S WORLD
We are curating a space that Julyan enjoys the most. Where Julyan can be inspired to create, relax, enjoy, and be himself. - And we believe that by sharing this to the world, we inspire to Create - with Love.
KURRENT'S SERVICES
Here's a list of services that we provide for this project
CREATIVE CONSULTANCY
Develop Initial Idea
Cost: Free Consultation (P10,000 Value)
The first stage allows the team to share their dream without restrictions or criticism. This helps to build a pool of creative ideas.
We clearly identify what the goal and objectives of the project, and visualize the strategic approach.
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Includes:
Initial Treatment
Creative Suggestions & Solutions
CREATIVE PRESENTATION
Develop & Present the Event's Intent, Goals, and Objectives the best way possible.
Cost: P20,000 (Upon approval of this initial presentation)
Determines how the idea is going to be executed, and identify marketing materials & output needed that will best present the project pre and post event.
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Includes:
Creative writing
Visual Representations
Research & Planning
Execution Strategy
EXECUTION STAGE 1
Feasibility & Planning
Cost: P40,000
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We develop the idea further, and determine how we can seamlessly execute. In this stage, a project manager will be assigned to directly coordinate with the client, suppliers, guests, etc.
Includes:
Pre-production Deck
Presentation to potential sponsors
Actual Cost Estimate
Organization & Coordination
PROPOSED DELIVERABLES
SOCIAL MEDIA EVENT PAGES
To be launched a week before the event.
This will be used to market the event & provide updates.
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Deliverables:
Photos & Videos
Captions & Hashtags
Instagram and Facebook Event Page Curation
Social Media Management
Duration: 30 days
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EVENT PRESENTATION BIBLE
A presentation that clearly communicates what the event is about. This can be a stand-alone material that can be sent out to organizations and individuals who are interested to take part of the event.
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Deliverables:
Event Bible
Event Presentation for Sponsors
Event Presentation for Collaborators
Event Presentation for Guests
POST EVENT MATERIALS
A creative documentation of the whole experience.
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Deliverables:
Post Event Videos
Post Event Photos
Post Event Presentation for Existing and Potential Sponsors
General Notes
Please treat this proposal with confidentiality.
Cost implications will be generated upon approval.
Proposed rates are based on Kurrent's services only & does not include external supplier's costs.
The proposed rates, can be charged to Globe’s Foundation and payable to Rachel Harrison, who will then pay us.. This minimal charge will only be possible if we have a minimum of 3 OJTs from the College of St. Benilde.
Kurrent also suggests a commission-based scheme for businesses that Kurrent manages to obtain as sponsors for the event.
Our suggested partners for the event are companies that hire PWD employees. It is imperative that they not use single-use plastic, and promote minimal waste for the execution of the event.
This proposal is open for feedback & suggestions.