JULYAN'S X GLOBE: CREATE. WITH LOVE
INITIAL TREATMENT PRESENTATION FOR RACHEL HARRISON
Prepared by: Troy Bernardo & Chino Neri
May 1, 2019
The main objective of Create. With Love. is to inspire people to pursue their personal even entrepreneurial passion projects, to create not just for the sake of creating but to create with love for the environment, the planet and the Self. Julyan, for example, creates art inspired by the sea, because of his love for its sea creatures.
After all, this is where the intention to create comes from, self-love.
INSPIRE TO CREATE
AN EXPERIENTIAL APPROACH
When we enter the space, we activate the senses through visuals, smell, music and taste. The space sets the mood by bringing the natural warmth of Zambawood into the space.
We suggest to design the entrance with plants from Julyan's Farm, play relaxing music and nature sounds, and serve fresh & healthy cocktails with refreshing drinks.
GOAL: Love & appreciation for what nature provides.
CREATIVE MINDSET
INTRODUCTION TO JULYAN'S CREATIVE WORLD
Here we introduce Julyan's Art. Could be a collection of his paintings - largest pieces.
The intention is to showcase his skills - and spark ideas - establish a creative state of mind.
GOAL: Love for creativity
 |  |  |
|---|
FREEDOM TO CREATE
A SAFE SPACE
Now, it's a matter of how.
At this point, we've realized that we can overcome whatever challenges we face in order to create. We've ruled out the impossible.
Present a space where guests can generate ideas and start creating. This space will be equipped with various canvases and tools to create (paint, film, build).
Simply turn ideas into reality.
This space will also become a venue for conversations, talks, and workshops.
Goal: Appreciation
A WORLD FUELED BY CREATIVITY
THE MAIN SHOWROOM
Here we showcase the rest of Julyan's Art pieces, together with his collaborators. The intention of this space is to overwhelm people with beautiful visuals - both stills and in motion.
During the opening, there will be a contemporary dance movement, which interacts and amplifies the art pieces. The dancers will also help guide/usher guests throughout the whole experience.
A feeling of hope, fueled by inspiration.
WHAT WE IMAGINE
A heart warming experience
AMAZING ART
Julyan's Artworks
In order to promote the event to broader audiences, we suggest selling a package called Julyan’s Start an Art Collection certificate. For a certain amount, maybe P5000, bearer of certificate can purchase up to three pieces of art to start off their collection.
PHOTO EXHIBIT
LU TEAM SURF
Photos from the upcoming LU Team Surf Event - a once a year event where the surf community of La Union provides a free surfing clinic for children with special needs.
OCEAN VISUALS
Underwater photos and videos
A display of ocean images both stills and moving. We can even play episodes from Netflix's Our Planet - which can lead to a film showing day which will also promote Globe's services.
INTERACTIVE PERFORMANCE
Daloy Dance Movement
Should there be a need for dance to enhance the whole experience, we can hire the Daloy Dance Movement.
TARGET MARKET
We see that the Create. With Love. event has the following target markets:
The PWD community and its supporters;
The environmentally conscious, who are already open to advocacies, zero-waste lifestyles and the like; and,
The broader audience, the ones we hope would purchase art.
TAKE ACTION
Provide Options
Now that our guests are inspired by the whole experience of what nature and creativity can provide - we now present them with tangible ideas, products, and movements they can support to change or enhance their sustainable lifestyle.
Most of these products can also become a canvas that Julyan can turn into art pieces.
Here are possible pop-up shops & companies we can invite:
DRUID THINGS
Products that inspire sustainable living.
"Our mission is to make a wide variety of environment-conscious alternatives available through our store, so we can be a one-stop resource for your needs." - Druid Things
CONSCIOUS CANVAS PH
Building a community where no one is left behind.
Conscious Canvas PH advocates for inclusivity. In creating a business model where bags made by PWDs benefit fellow PWDs reach their athletic potential as Philippine national para-athletes, we seek to foster a conscious community that champions the talents and capabilities of the PWD community.
Julyan can collaborate and create exclusive pieces for the exhibit.
JULYAN'S FARM
Sustain our health.
Zambawood started with a dream to create a place for special people with special needs. The first of these special people is Julyan, the adult autistic second child of the owners. Julyan’s Pine Beach Farm provided tranquillity and a place where he can be involved and grow with the farm that bears his name.
This will introduce ways to grow our own food, and help initiatives like this so locally grown organic food can be more accessible to everyone.
WVM HOME TEXTILES
Intimate Collaborations
WVN Home Textiles reimagines the use of local, handwoven textiles and lends a fresher treatment to it for the modern home. With Filipino weaves at the heart of their ideas, they advocate for a shift in the way the younger generations value them and awareness of the beauty of our local handloom industry.
Towels are very intimate products that provide us with comfort and instant relief. Julyan can collaborate and sell exclusive pieces.
EDUCATE
Workshops - Conversations - Stories
We provide a space advocates can speak, professionals can teach, and stories can be told - to inspire everyone in the room.
Objectives:
Show how creativity can influence a better future
Harness creative potential
Create for a better society
RACHEL HARRISON
Zambawood . Julyan's Mom
Rachel will talk about how she help curated Julyan's world.
Talk about Zambawood
Julyan's Farm
Julyan's Coffee Spot
Challenges
Overcoming challenges
Rachel's dream
Creativity as Therapy (for her and Julyan)
MICHAEL PARKER
And A Half Design Studio
And A Half is a branding and design studio in Manila. Their work solves problems and creates new forms of value for people, companies, and communities. They design new brands and reimagine old ones, focusing on the aspect of co-creation with innovators and dreamers.
Talks About
How design can inspire change to make the world a better place
Art and creativity as theraphy
Design a system for creativity for PWDs
