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Canivel will have conversations, discussions and talks on men’s grooming, fashion, and styling, including product recommendations for accessories, barongs, clothing, shoes and watches; various how-to’s from what to wear for job interviews to shining shoes; and, life tips on all sorts of men’s issues that men hardly discuss.


The series is, in fact, everything about men that men are afraid to ask.


The series also aims to strengthen Felipe & Son’s position as an arbiter of modern Filipino taste, promoter and purveyor of specific Filipino brands, and the authority on men’s imaging.

Tentatively called Manong Felipe, the series is hosted by Paulo Canivel, founding owner of Felipe & Sons and a certified Men’s Image Consultant from the Association of Image Consultants International (AICI).

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objective: revive manila swagger

The main objectives of the series, tentatively called Manong Felipe, is:


1. to strengthen the Felipe & Sons brand, including bringing back Manila’s swagger;


2. to educate, encourage and promote the proper grooming, hygiene, and styling for men, mostly Filipinos, to bring back, instill, and even preserve, Old World Filipino dignity in modern Filipinos;   

series mechanics

The series, which will have bite-sized segments under 3 minutes, will be made available on YouTube, while the full episode, up to 20 minutes in length, will be available only to Subscribers and those who enable Notifications.


People may also ask questions in the Comments section. Questions that are used for the series may be given a special gift, like gift bags of men’s products from sponsors.


Canivel, who’ll appear solo, may have guests as well.


Ep 1: Style: Does Your Haircut Really Fit You?


Ep 2: Grooming: Everything You Need to Know About Shaving.


Ep 3: Fashion: Are you Wearing the Right Underwear?


Ep 4: Fashion: What Should You Wear to a Job Interview?


Ep 5: Product Review: Felipe & Sons Pomade.

treatment references




1. Clear, well-lit, cinematic visuals with clean edits.

2. Great sound quality with relaxing soundtracks.

3. Well-written story edits.


project scope

Shoot Days: 1


  • Host / Talent: Paulo Canivel

  • Director: Troy Bernardo

  • Writer: Troy Bernardo

  • Producer: Chino Neri

  • Cinematographer: Rog Castillo

  • Director of Photography: Chino Neri

  • Sound Producer: Ronald De Asis

  • Post Production Producer: Chino Neri

  • Styling: Felipe & Sons


  • 2 Camera Set-up: Sony A7 iii + Canon 5D M3

  • 50mm Macro Lens + 35mm Wide

  • Sound Recording Set-up

  • Indoor Light Set-up: DOP's Reco

Location & Props: Felipe & Sons

estimated project cost: php 150,000


1. Cost & Specifications are still negotiable.

2. Cost does not include logistical expenses, location, glam team, & taxes

3. Payment terms:

    75% Downpayment upon signing of agreement,

    25 % upon approval of episode 2.

Deliverables include the following:


  • 2 Webisodes with a maximum of 12 minutes.

  • Audio versions with a maximum of 12 minutes.

  • 1-minute Version for online Promotion

  • 10-second versions for Social Media.

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